… so the grass is always greener on your side.

Sometimes it’s hard to remember why you started your own business, but I’ll bet it was because you needed something from the world that wasn’t available through existing channels.

Often, this can mean stepping out of one industry and into a completely different one – simply because you couldn’t ignore the call to make a difference in the world.

You start with a flourish, fueled by your hopes, dreams and energy. Then the reality of being the go-to person for every aspect of your business sinks in … and it suddenly seems like there’s pressure on every resource – human, technology and dollars.

As the pressure rises, your confidence in being able to change the world falters. You’re pulled from pillar to post and it becomes harder to spend every day taking the steps you need to, just so you can get your products and services into the world.

You’re surrounded by well-meaning people who can’t help but have an opinion on what you’re doing –  ‘You have to do this …’, ‘what you need is that…’ – and it becomes confusing to know what your next step should be.

The grind of each day pushes you further and further away from the reason you started your business in the first place, until you are so busy trying to get every little thing done that you don’t ever realise that you’ve forgotten the driving force behind what you are doing.

I get it.

When I first started my business I moved into a completely different industry. I felt really lost and somehow forgot the two decades of experience I already had in growing and developing small to medium businesses.

Suddenly, it was like my experience meant nothing because I was in a new industry and therefore didn’t know what I was doing. I turned to others to find out how I should be structuring my business, and what I needed to be doing to be successful.

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And everything got much harder.

By following the paths of others, I had completely ignored the reason I had started my own business; that had gotten lost when I relied on someone else to tell me why and how I should be doing things.

Does this sound familiar?

So what was the answer?

There are always times in your life when it is smart to ask for help – and that’s no different in your business. Timing your request for help is one element of the equation but the other element is in making sure that the help comes in a way that allows you to work out what’s right for you.

It may well be time for you to ask for some help, but you need to make sure that you can get to the heart of YOUR business when you do so.

My suggestion is this: find the people out there who will give you access to their knowledge and wisdom in a way that helps you to unlock yours. That’s the easiest and quickest pathway to making sure that the grass is greener on your side.

You can find some great ideas on how you can start to think a little bit differently in my free email series – it’s full of articles and videos to help you to begin your journey. Simply click here to start you on your way. There are also loads of practical and simple tips and exercises in my books ‘Keep It Super Simple’ & ‘The Economy of Enough’  – you can buy your copy from Amazon.

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Want to chat? Email me on info@sheiqlife.com or call me on +61 438 624 868 and we’ll set up a time!

Bronwen Sciortino is a Simplicity Expert, International Speaker and the internationally renowned author of ‘Keep It Super Simple’  & ‘The Economy of Enough’You can follow her at her website; Facebook, Instagram, or LinkedIn.




This article was first published on writcomm.com.au on 16th July 2019.